The East

Photography: Chiara Mecozzi
Crew: Lujan Dirocco
Frames featured: Tatano, Tatano RX
Jackets: Belstaff

"We rode for about seven days; taking our time to visit and wander into different spots."

"We want to hopefully encourage others to just do what they are aching to do. It doesn't take much more than the will to do it. We are all capable of the same things. "

"...our shades were instrumental to easing the strain on our eyes in both sun and rain."

 

CONQUER THE EAST

 

Life unstaged. That’s what we are always preaching at DIROCCO. It’s a simple concept. Instead of looking toward others and being fascinated by what they are pretending to do, we encourage others to actually do it. Conquer The East is an experience that lives at the core of this concept. As our founders pilgrimed their Ducati Sport Classics from Miami to NYC, they share the story and what embodying this philosophy entails.

What was the purpose of Conquer The East?

Exactly that. At least in our minds. It was about the journey, not the destination. We rode for about seven days; taking our time to visit and wander into different spots. It’s a lot of time considering the distance was only about 1300 miles.

What were some of those spots?

We had a lot of intermediate spots in small towns but the checkpoints were Savannah, Charleston, Florence, Washington D.C., Baltimore, and finally NYC.

Did you catch any rain?

Loads of it. But we powered through. We were completely drenched for over half of the trip. Looking back on it, it made us connect with our bikes at a deeper level.

Outside of your helmets, what piece of gear was essential to Conquer The East?

That’s a tough question! I’d like to say our Belstaff jackets because they were waxed so they helped immensely when we got hit in the rain. Truthfully though, when you’re riding long distance the Sun and the concrete are really tough on your eyes. So our shades were instrumental to easing the strain on our eyes in both sun and rain.

What’s the goal here?

People out there are living their lives aspiring to pictures and media they see that are actually just production sets with models pretending to do these things. We want to hopefully encourage others to just do what they are aching to do. It doesn’t take much more than the will to do it. We are all capable of the same things.

 

 

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