Brothers and Brawlers

Brothers and Brawlers by DiRocco Eyewear
359 NW 28th street
Photography by @JayPegg_

Build #2 by @SeaweedAndGravel

Chair in "Club Harivel"

The Dirocco pedestals showcasing the carbon fiber sunglass collection

When it was time to break ground for our flagship store and headquarters we knew they would be in Miami and not NYC. Miami is where we started. It was home. That made sense. What didn’t make sense to us was to open a conventional sunglass store.

We wanted a place that was open to the public. That welcomed the creative community and helped cultivate and nurture their drive and talents. We decided we would build what we like to call the first Brandhouse.

Brothers and Brawlers by Dirocco is an over 7000 sqft haven you can visit and be immersed by the lifestyle Dirocco Eyewear wishes everyone to have. Impeccably designed by a collaboration between our creative director Sebastian Ramirez and the great Steve Harivel (Soho House, The Annex Wynwood, Ace Props) every single detail about the store has been sourced and meticulously chosen.

The rear lounge, lovingly named “Club Harivel” is a shared work lounge with high speed internet that everyone is invited to use for free. The furniture pieces are mostly one offs designed or sourced by Mr. Harivel himself. All for sale.

We’ve also partnered up with some of the taste making brands around the country to provide a unique shopping experience to Miami. Nowhere else in the city will you be able to shop the likes of Max Poglia knives, Manready Mercantile, The Brooklyn Circus, and more…

Some of the motorcycle work has been done by San Diego’s reknown @SeaweedAndGravel.

To notch it off, we bring you Brawler’s Row. Miami’s first London style suiting room where men, and women, can come get a bespoke suit handmade in NYC.

Did we mention you can buy your pair of Dirocco’s here too?