After over five years investing into the research and development to create our frames; we sought to test the market in some of the most prestigious eyewear boutiques in the country and around the world.

What we found was both rewarding and frustrating. The boutiques priced and sold our collection as high as $1400 per piece. It was a massive compliment to the work we had accomplished.

Unfortunately, it effectively made them obtainable for a very select few.

We seek to be exclusively inclusive. And, in this era, going direct to consumer is something that will benefit all those who have a sense of style and not just a fat wallet.

After all, we only manufacture 500 units of each frame per year.